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"People's Bank Max" is a unique deposit scheme offering maximum return on savings. With "People's Bank Max" super deposit scheme, depositors can now earn higher rates of interest on their savings with the option of an over the counter loan of up to 90% of the deposit value at a nominal rate of interest. "People's Bank Max" is the perfect investment opportunity for individuals and institutions that are looking for security of investment combined with maximum return on investment.
 

As a part of its 44th anniversary celebrations People's Bank introduced "People's Bank Max". "During our 44 years of banking we have reached out to Sri Lankans in all parts of the island. We took banking to the grass root levels, inculcating the habit of saving among the masses while at the same time providing financial support to budding entrepreneurs. Our aim is to give the customer our best and with "People's Bank Max" we are now offering a high interest on deposits," said Mr. Asoka de Silva, CEO/General Manager of People's Bank.

"People's Bank Max" is the only super deposit scheme that gives a high rate of interest which in turn ensures a high monthly income. "We care for our customers and our objective is to give our customers the best rates the industry can offer. With "People's Bank Max" we have not only achieved this objective but also proven that we are not a financial institution that is merely profit oriented, but an institution that is always aware of the needs of the customer, which is what we always strive to achieve" Mr. de Silva added.

"A 'People's Bank Max' account holder can take up to 90% of the deposit value in the form of a loan, to meet any immediate cash needs, paying just 2% above the rate applicable for the deposit. This loan facility can be obtained over the counter, it is an express loan facility where the customer will have the benefit of retaining his savings while also meeting his financial requirements" Mr. de Silva further said.

Investing in "People's Bank Max" will ensure a range of other facilities. A PET ATM card issued at no extra cost, a People's Gold Card also issued free of the joining fee with concessionary interest rates and overdraft facilities on current accounts are some of the many benefits that are being offered by the bank.

The bank that understood the pulse of the people, extending way more than financial support to many a entrepreneur in this country, reaching out to all villages and towns across this small resplendent island, People's Bank is much more than a mere financial service provider. The banks commitment towards society has seen the birth of several corporate social responsibility (CSR) projects.

"We believe in giving a lot back to society and to achieve this objective we have invested in many projects that have been beneficial to the nation. In 1993 we introduced "Sisu Udana Kusalatha Pranama" a scholarship programme to support and reward the best performers at the G.C.E. (O/L) examinations. With "Kusalatha Pranama" we have helped hundreds of Sri Lankan students to complete their higher education without being a burden on their parents. Then, last year we introduced "Sisu Udana Vishishtayo" which focuses on the development of hidden talents among our students through a special recognition and reward scheme. This is the first such social responsibility project to be undertaken by any institution in the country" Mr. de Silva further said.

An institution that has contributed largely towards society development and nation building People's Bank played a major role in providing relief to the victims of the disastrous tidal waves that hit the coastal belt of Sri Lanka in December 2004. People's Bank also contributed generously towards the construction of 200 drinking water wells in the precincts of the tanks in the North Western Province , which they believed would reduce the hardships of the people in this region. Arts & Culture is another area that People's Bank has been constantly focusing on.

The banks financial stability and performance has seen a rapid growth in the recent years. Peoples Bank recorded its highest ever profit after tax of Rs. 1,005 Mn in the year 2002 which was the first time that the bank surpassed the 1 billion threshold. In 2003 the bank saw further improvements in performance with the bank recording a net profit of Rs. 1.5 Billion, a significant increase over the previous year. In 2004, People's Bank recorded a third consecutive year of healthy earnings growth with an impressive Rs. 1.414 billion in profits, a 41% increase over the previous year, despite a tsunami related provisioning of Rs. 681 million. The banks customer deposit grew by 18% last year to reach 185 billion from its over 9 million deposit accounts.

The bank that has been a household name among Sri Lankans over the last 44 years, People's Bank is also planning a range of new banking products and services to give Sri Lankans the very best in banking.


29th June 2005
 
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