People's Bank announced the launch of a special month - long promotional campaign to promote the habit of savings among Sri Lankans. The "People's Bank - Savings Month" saw the dawn of a new banking culture in which the concept of banking was taken to the "Door Step" of the customer. This special promotional campaign was launched with the objective of inculcating the habit of saving among the masses while also creating further awareness on the bank's savings scheme and benefits offered therein.

The "People's Bank - Savings Month" and promotional campaign culminated on "World Thrift Day" which fell on 31st October. During this month the bank carried out a special "Door to Door" banking service with a team of People's Bank officers and representatives visiting households across the country.

Meanwhile, People's Bank also announced a new insurance scheme across all its savings accounts with effect from 1 st October. Under this new scheme depositors who maintain a minimum balance of Rs: 25,000/- for a period of 6 months or more, in any "Isuru Udana", "Sisu Udana", "YES", "Vanitha Vasana", "Jana Jaya", "Parinatha", "Investment Savings Account", "Ordinary Savings Account" or "NRFC" account will be provided with an attractive insurance cover for 10 times the account balance up to a maximum of Rs: 1 million to be paid in the instance of a death due to accidental or natural causes.

In commemoration of Universal Children's Day, the bank launched yet another new savings instrument. The bank has now launched the "Isuru Udana" Savings certificate which can be purchased in denominations of Rs: 200/- and Rs: 500/- at any of its 617 branches and Savings Counters island wide.

Since its inception in the year 1961, People's Bank has played a major role in promoting the habit of saving among Sri Lankans with the introduction of a range of savings schemes that address the needs of the human through out the human life cycle. These savings schemes offer attractive benefits and provide financial security for all age groups, commencing from the time of birth until an individual reaches the age of retirement. All these schemes have been tailor made to suit the needs of the people. Some of these savings schemes are Isuru Udana for minors, Sisu Udana for school children, Yes for youth and young executives, Vanitha Vasana for women and Parinatha for senior citizens over 55 years of age. While each savings scheme has its special and unique characteristics People's Bank has also introduced several special benefits across the board in order to encourage people to save more for a better tomorrow.

Apart from these savings schemes People's Bank has also introduced some special savings products such as the Jana Jaya savings account and the Ethera Isura NRFC account. The bank also offers Gurusetha accounts for teachers and Suwasevana for those involved in the health service.

The bank that has grown with the people, understanding the pulse of the people and mindful of the ever-changing needs of the customer in an environment that is highly competitive, People's Bank is now geared to serve its customers better. The bank has reshaped itself, using technology to develop new relationships with its customers and is now becoming healthier and smarter in its business activities.